Photo Release -- Ortho(R) Releases Three New Paint Schemes for Greg Biffle's #16 Ford Fusion Ahead of 2015 NASCAR Season -- Bug B Gon Design to Debut at Daytona
MARYSVILLE, Ohio,
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Photos accompanying this release are available at
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"Greg and the team at
All three Biffle paint schemes feature the red Ortho shield on the hood of the vehicle along with the message "Drive Bugs Away" strategically placed on the rear of the vehicle. Other commonalities of the paint schemes include color mixes consistent with the Ortho product packaging labels along with images of common insects consumers encounter and that Ortho products provide long-lasting protection against.
"If you look closely at the placement and direction of the bugs on the paint schemes you will see that they are fleeing from the Ortho logo, a subtle way of showcasing the effectiveness of our products," noted Sutterer.
Differentiators in the paint schemes are predominantly in the supplementary design elements seen on the sides of the cars. The vibrant features are intended to make Biffle's #16 Ortho Ford Fusion look fast and powerful, while reinforcing traits about the featured sub-brand.
"Ortho's a great fit for the #16 car and a great brand – I know from experience as a homeowner that these products work and are handy to have when bugs and weeds pop up, like they do every year," said Biffle.
"What's Buggin' Biffle" Video Web Series Debuts
Designed to educate consumers about Ortho products, "What's Buggin' Biffle" takes on everyday challenges and gives homeowners real-life answers in a fun and engaging way. From keeping fleas and ticks off your pets to NASCAR superstitions, the web-series gives fans a peek under Biffle's hood to see what's buggin' him both on-and-off the track. The season preview for "What's Buggin' Biffle" is LIVE now on Ortho's YouTube channel. Fans are encouraged to subscribe to the channel and receive the episodes directly to their email inboxes. Fans can also join the conversation on Facebook, Twitter and Instagram by using #WhatsBugginBiffle or by visiting www.DriveBugsAway.com.
"This has been a blast to be a part of – as a consumer of the Ortho brand at home and on the road, this web series allows me to share personal anecdotes with fans while helping them make their lives as homeowners a little easier," said Biffle.
New episodes of "What's Buggin' Biffle" will air bi-weekly and consumers can catch past episodes, follow the social conversation and answer trivia questions at www.DriveBugsAway.com, where there are also chances to win discounts from Ortho and great prizes from Biffle including autographed memorabilia.
About ScottsMiracle-Gro®
With more than
The photo is also available via AP PhotoExpress.
CONTACT: MEDIA CONTACT Chris Strunk ScottsMiracle-Gro Director,Marketing Promotions & Communications (937) 219-1030 [email protected]