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ScottsMiracle-Gro Named In 2015 Forbes Most Reputable Companies in America Top 100

US RepTrak® 100 examines America’s most reputable companies on innovation, governance, citizenship and more

[Marysville, OH] – [May 18, 2015] – ScottsMiracle-Gro has been named among the most reputable companies in the United States, according to the annual US RepTrak® 100 list released by Reputation Institute and published in Forbes. The US RepTrak® rankings measure the public’s perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.

ScottsMiracle-Gro placed 88th on the 2015 list of America’s 100 most reputable companies, which is compiled annually by Reputation Institute, the world’s foremost research and advisory firm focused solely on corporate reputations.

“To be named by a publication as prestigious as Forbes as one of the most reputable companies in America is a tribute to each and every associate,” said Jim King, senior vice president and chief communications officer. “The findings of the Reputation Institute speak to the strength of our brands, the quality of our products, as well as the transparency of our communications to all of our stakeholders and our commitment to the environment”.

“The top U.S. companies proactively manage their reputations by investing as much in corporate dimensions like governance, citizenship and workplace as they do in their products and services,” says Brad Hecht, Chief Research Officer at Reputation Institute.

“Companies with strong reputations are 15 times more likely to attract better talent and they reap significant financial benefits, too. The most reputable companies see a stock performance that is 2 times better than the overall market and they benefit from a 6.5% increase in recommendations every time they improve their RepTrak® score by 5 points.

Reputation Institute’s RepTrak® model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world’s best-known companies. The RepTrak® database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies. The 2015 US RepTrak® 100 examines perceptions of companies by the US general public based on over 70,000 interviews.

The complete ranking of the US RepTrak 100 companies can be found at http://www.reputationinstitute.com/research/RepTrak-in-Country/US-RepTrak-100

 

About ScottsMiracle-Gro
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. For additional information, visit us at www.scottsmiraclegro.com.

About Reputation Institute
Reputation Institute (RI) is the world’s leading research-based consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Global RepTrak® 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography.

Learn more at: http://www.reputationinstitute.com/