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Scotts® Launches New Florida-Friendly Lawn Supplement

Scotts® Smarter Solutions for Cleaner Waterways Initiative Brings New Lawn Response™ Nitrogen and Phosphorus Free Product to Florida

West Palm Beach, FL (July 16, 2015) - As part of its Smarter Solutions for Cleaner Waterways initiative, ScottsMiracle-Gro announced the launch of Scotts® Lawn Response™, a nitrogen and phosphorus free lawn nutrient supplement that will help residents in communities with local fertilizer restrictions support the health of their landscapes. This new product is the latest addition to the Scotts® portfolio in Florida and is a lawn nutrient supplement that replenishes essential micro-nutrients for improved plant health. Produced in Florida and specifically for Florida lawns and gardens, Lawn Response™ is currently available in select areas of the state.

Designed to use on any grass type, outdoor plants and trees, Lawn Response™ is nitrogen and phosphorus free and is compliant for use throughout the year, even during the summer for communities that have localized fertilizer restrictions in place.

“Last year we publicly committed to help create solutions for Florida’s one-of- a kind environment and the launch of Lawn Response™ is part of that commitment. Several Florida communities concerned with excess nitrogen and phosphorus in local waterways have restricted the use of lawn fertilizers during the summer season. We recognize that nitrogen is an essential building block for all plant life and while there is no substitute, Lawn Response™ gives residents a new lawn care option that will help to keep plants healthy, hearty and drought resistant,” said Mark Slavens, ScottsMiracle-Gro Vice President of Environmental Affairs.

ScottsMiracle-Gro along with leading academic institutions have long agreed that by naturally filtering and storing water before it reaches stormwater treatment centers and local waterbodies, a healthy lawn promotes cleaner waterways. Lawn Response™ features a micro-nutrient packet that includes Iron, Potassium, Magnesium and Calcium, which can enhance greening and increase water efficiency.

Last year, ScottsMiracle-Gro’s Smarter Solutions for Cleaner Waterways initiative included a three-year, $5 million commitment to in-state water quality research, habitat restoration, consumer education and green infrastructure improvements. The company is supporting local independent research to determine the sources of pollution in the Indian River Lagoon; results from which will help create solutions to improve the lagoon’s water and wildlife, and create a model that can be replicated for other sensitive waterways. Through its partnerships with additional local partners, Scotts is helping to restore more than 20 acres of salt marsh plants in Tampa Bay, and supporting research on the Bay’s long-term environmental resiliency. Grants to community gardens, farms and greenspaces throughout Florida have protected more than 47,600 square feet of land. The addition of Lawn Response™ nutrient supplement is an extension of that initiative and demonstrates ScottMiracle-Gro’s continued commitment to Florida’s waterways.

The development of Scotts® Lawn Response™ is consistent with the company’s long history of innovation. Over the past several years, ScottsMiracle-Gro has developed products designed to preserve and protect the local water bodies by removing phosphorus from their Turf Builder® lawn maintenance products, and reducing the amount of total nitrogen while also increasing the amount of slow-release nitrogen in fertilizers. Additionally, the company has developed a SNAP® lawn care system that eliminates product pouring and possible spills and continues to make advances in product applicators, like EdgeGuard®, that help consumers apply the product correctly and on-target.

For more on the product launch and additional information on the Smarter Solutions for Cleaner Waterways initiative, visit www.scotts.com/Florida.

About ScottsMiracle-Gro
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. In 2015, the Company ranked in Forbes 100 Most Reputable Companies in America. For additional information, visit us at www.scottsmiraclegro.com.

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